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April 10

This day belongs to Jana.
"This is my 21st birthday and I'm in New York for it for the first time, so it's a special day for me! Thank you so much for putting a great meaning in a simple dress! Keep inspiring!"
Each Ltd Edition U.P dress represents a day in the U.P calendar.
Own Your Day >

Day 355. Tue, April 20 2010

Engines ready

Neckwear designed and donated by one of the leading scandinavian fashion designers at the moment, Maxjenny Forslund. See more info at maxjenny.com. Pants donated by Sosuke rolled up into bloomers, shoes donated by Tara St. James.

Sorry about the late post darlings, busy working up some exciting things for you. Nice going on the comments front yesterday by the way. We're bringing COTD back for the finale. So go to town, get it all out, you have 10 days left.


Anneka tagged this Brave

Wow it looks like you have lifesaver bouys around your necks! but of course it totally work. It must be fun trying to move around it that necklace, at least you stand out easily!

Mara tagged this Batty

I'm not really a fan of the neckwear, but the rest of it is cute!

christine tagged this passion for the fashion

i bet a year ago you didn't think this dress would cause a controversy! hey, if nothing else it shows that all of your supporters have got your message of change loud and clear - and now we're standing behind you and shouting it out too.

Sylvia Klawi tagged this haute mess

come on you can do better than this

Beth tagged this Delightful

ROTFL! This is brrrilliant! I don't know why, exactly; I just love it.

Kaity tagged this Hot

Absolutely fabulous!

Sass tagged this power to UP

The neckwear looks a bit annoying to wear all day but hey, at least it's still original! I love how the UP followers have become so passionate - past generations may have created a world of excessive consumerism but instead of passing blame we need to change our own behaviour and influence the behaviour of others. And whether you would spend $180 on a dress or not, you have to agree that UP has influenced many people to think about fashion in a new way.


LOVE this outfit - from the Fruit Loop necklace to the 50's bloomers to one of my favorite pairs of Dutch clog/shoes! I got my first 2 auction items today & they're SO MUCH better than I anticipated from all the photos! Thank you for all you do EVERY DAY of the year! And my "security" word is "conjugal" - how funny is that? :-)


Maybe you can loan that necklace to some of those stranded travelers to float home!!

Homer tagged this Tasty

Mmmmm.... Donuts.... (Drool)

Payal tagged this Hot on many levels!

Few months ago, I would have found 365 reasons as to why I can't try that look. The mad neckwear, the grey pants & beige shoes (drool, btw). But I'm proud to say, I'd like to try it out! I think @christine summed it up perfectly - yesterday's comments just go to show that we've got your message loud and clear, and we're living it and spreading it!

sallie tagged this Brave

wow! i don't know if i could pull this off but Sheena sure does! Somebody please - what does COTD stand for?? thanks


Yes, I enjoyed yesterday's lively posts. Easy to see who's been following the UP for a while, and who didn't quite get the picture. Still, there's room for all. You've got my favourite shoes on today (my fave boots are your blue Laredos).

holly @ sallie

COTD stands for comment of the day; you get a green star and lasting fame

holly @ UP

and do we get another LBD friday/monday?

sallie tagged this Brave

@holly - thanks holly!

Payal tagged this @Holly

Yes, yes, yes! Let's do LBD Friday this week! It's our last chance to get more people involved! Let's do it!! U.P team, can you help us with the announcement? This time, let's don the LBD and deck it up in a way you never would've done before.

Julie tagged this Brave

Just an idea; for those of us who have bought one of the Limited Edition Uniform Project dresses; we could maybe post some (maybe 3?) photos to portray our own personal individual interpretation of ways to wear your wonderful, versatile LBD. What do you think Sheena? :)

Payal tagged this @Julie

Yes! We should totally do that! And if you've got any of the UP accessories, use them too!

Julie (again)

...oh, and another idea; how about the readers voting for 1st, 2nd, and 3rd favourite days during the Uniform Project, this way you could tally up the "top ten UPLBD looks voted by the UP readers. Lastly, I would (and I'm sure all your readers would too) love to know which has been your most preferred outfit from May '09-/'10. :)

lulu tagged this wacky

Sheens, i've been away for a while, whoa you are still wacky as ever and i'm back on board for the last few days!


btw check the white balance on your camera, its looking a little gloomy today

Adelheid tagged this Hot

Sheena is prepared for the volcano outbreak lasting longer...any air travel can be done by boat also...that's why she is already wearing her life jacket! Fab combo of color and form - a clean fav!

laks tagged this Cute

I like ur work and your clothes... Could you give us the pattern for the dress for download so that those who dont have enough money to buy it can sew it themselves :)


Vous voici presque arrivée au bout de votre défi. BRAVO ! C'est génial d'avoir réussi cela. J'ai eu un grand plaisir à vous suivre durant toute cette année. Amicalement Brigitte http://plumefragile.canalblog.com

elisabeth tagged this Pengiun girl

reminds me of Lovelace from happy feet with his garland off of a 6 pack of tinnies.

Comment of the day

What's this?

Welcome to our new site feature. The 'Comment of the Day' is chosen for its wit, wackiness or constructive intent. Whether it's the amazing debates on style and sustainability, the passionate rallying for donations, the heartfelt words of encouragement or the crazy left field comments that just make us smile, the COTD is our way of recognizing your loyalty and love, which is really what keeps us going.

If you are selected as the commenter of the day, please email us at COTD@theuniformproject.com - we have something special in store for you!

Maylis tagged this Cute

What a great outfit for my bday !!Inspiring as always, excited to see what's in the pipeline !

Irene tagged this Cute

Florescent pink doughnuts?!?! was my first reaction though.


My red hat with black feathers just arrived from the auction! I do costumes for our local theater group and this hat will strut its stuff on stage in the near future. Thank you thank you for all the inspiration.

Robin tagged this Hot


modernfigurative tagged this wonderful

love this!!!!!!


I am sorry to say it, but your outfits do not look really good to me. I am not an expert, but I am italian, so I see pretty outfits everyday and everywhere. Your stuff would look awful on almost every girl. The point is that you are extremely attractive. You look so good you'd be gorgeous even dressed with a potato sack (as Marilyin did). I appreciate your effort though. And what you're doing is great.


I am sorry to say it, but your outfits do not look really good to me. I am not an expert, but I am italian, so I see pretty outfits everyday and everywhere. Your stuff would look awful on almost every girl. The point is that you are extremely attractive. You look so good you'd be gorgeous even dressed with a potato sack (as Marilyin did). I appreciate your effort though. And what you're doing is great.

theGoldenChild tagged this bravo!

thank you for being so awesome!! you're journey has been very inspiring. Congratulations on your progress!! I'm excited to see where your journey will lead. You're doing a great thing!! Keep following your heart ;-) ?!

christine tagged this @payal and @holly

count me in for a final LBD Friday!


mmmm very nice!!


I agree with Sopreman. LOL! These outfits are outlandish. I don't think anyone would wear them unless doing a project like this, where the point is not dailywear but to take photos to post on a site for fans to view.

sallie tagged this Brave

@whatizthis: Maybe people don't wear anything "outlandish" where you live, but the actual world is much bigger than just your habitat, so you are mistaken to assume that there are people who don't exercise their creativity and dress outside the box.


Uhm...... Ok...


Handsome is as handsome does. In which case even that garbage bag makes a girl look pretty. she's wearing her heart, anyway.

noa tagged this in. cred. ib. le.

omigod this is incredible! incredible i tell you! the necklace looks like a snapshot of a beach sunset...incredible!!!